Gamification Workshop

Advanced Gamification Workshop:
Wednesday, February 13, 9:00 -17:00
Location: HP Software offices
Address: 19 Shabazi Street, Yahud, Israel
M1 Building, Entrance Floor

Register Here

 

סדנת מישחוק (Gamification) מתקדמת:

מטרת סדנה זו היא להבין ולאמץ את המושגים והאפיון של המישחוק, כדי לשלב מטרה, מעורבות, כיף, שליטה ואוטונומיה עבור השחקנים והמשתתפים בפעילות ובתהליך עבור הלקוחות שלך (בתוך ומחוץ לארגון) על ידי שימוש בכלים וטכניקות שונים.

בעולם הדיגיטלי, מישחוק הוא אחת הדרכים לעיצוב התנהגות של משתמשים אונליין. מחקרים מוכיחים, כי חברות שמאמצות פלטפורמות התנהגותיות, מצליחות לייעל תהליכים ולהשיג תוצאות טובות יותר ליצירת מחויבות ונאמנות לקוחות, לבניית מוניטין, להעברת ידע, ללמידה, לסקרי שביעות רצון ועוד באמצעות חוויית משתמש יוצאת דופן.
בגרטנר מעריכים ש-70% מהחברות הגדולות בעולם יצטרפו למגמה עד 2015.
מריו הרגר, מומחה עולמי לגיימיפיקיישן ממעבדות הפיתוח של סאפ העולמית מגיע לישראל לסדנה אחת בלבד!
יום רביעי, 13 בפברואר, משרדי היולט פאקרד ביהוד.
הסדנה מתאימה לכל מי שמתעסק בשיווק דיגיטלי ולמפתחים ואנשי יו איקס בפרט.
מספר המקומות בסדנה מוגבל.
הירשמו היום בכדי להבטיח מקומכם.

Advanced Gamification Workshop Overview:

The mission of this workshop is to understand and embrace the concepts of Gamification thinking & design, to incorporate purpose, engagement, fun, mastery and autonomy for your players in- and outside of your organization by using the tools & techniques for Enterprise Gamification.

Gamification is the use of  game design techniques & mechanics to solve problems and engage audiences. Gamification strives to encourage users to engage in desired behaviors in connection with non-game applications.

The workshop will be a full day practical workshop on the concepts of enterprise gamification.

For the Gamification Workshop there are no requirements. If you have a concrete application, process or activity in mind that you want to gamify, you are very welcome to use that example during the workshop. Many other examples will be provided.

Agenda:

The workshop will be a full day practical workshop on the concepts of enterprise gamification

The agenda of the workshop will be as follows:

Gamification Workshop

Wednesday Feb13, 9:30am -5:00pm
Address: 19 Shabazi Street, Yahud, Israel
M1 Building, Entrance Floor

A full day practical workshop with many individual and team exercises throughout the day.

– On-boarding – Introduction to Enterprise Gamification

– Defining the Challenge & Goals

– Understanding the Player(s)

– Learning about Gamification Design and Game Mechanics

– Gamifying the Application / Process / Activity

– Growing & Sustaining the Application / Process / Activity

– Considering National and International Legal Restrictions

– Building Awareness and Support for Gamification in your Organization

– Developing a Holistic Corporate Gamification Strategy

At the end of the day you will be able to apply gamification techniques to your application or activity for your player types, be they employees, customers or partners. If you brought your own example to the workshop, you will have a raw draft of a potential gamified approach for it.

Requirements:

For the Gamification Workshop there are no requirements. If you have a concrete application, process or activity in mind that you want to gamify, you are very welcome to use that example during the workshop. Many other examples will be provided.

Other:

Catering for breakfast, lunch, snacks and coffee-breaks will be provided. During the workshop be aware of low-flying Angry Birds plush toys. We cannot guarantee that you leave the workshop without one.

Who should attend?

– IT Architects

– Application Developers

– Community Managers

– IT Consultants

– User Experience Designers

– Business Process Experts

– Solution & Product Managers

– Marketing&Brand managers

– Game Designers

Location: HP Software offices
Address: 19 Shabazi Street, Yahud, Israel
M1 Building, Entrance Floor

 

 

Mario Herger

Is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and global head of the Gamification Initiative at SAP.


In his work as head of the Gamification Initiative at SAP he has encountered and supported gamification efforts in the enterprise from multiple levels and departments, like Sustainability, On Demand, Mobile, HR, Training & Education, Simulation etc. He has driven the awareness around gamification inside and outside SAP by organizing and leading innovation events around this topic, working with gamification platform- & service-providers, and by incorporating gamification into SAP’s strategy.

 

About Gamification:

Gamification is the use of game design techniques & mechanics to solve problems and engage audiences. Gamification strives to encourage users to engage in desired behaviors in connection with non-game applications.

Gamification “works,” when it inspires the users to perform essential tasks for the organization and to commit, through this game with a clear set of rules. The method uses the advantages of human psychology and people’s inclination to respond or behave in a certain manner. The game has clear rules, and the user has the autonomy/independence to gain expertise, to gain points, and receive rewards for completing these tasks.

In the digital world, gamification is one of the best ways to shape online user behavior.

Research has proven that companies that have embraced behavioral platforms are better able to improve procedures. Hence, these companies achieve a higher level of customer loyalty and retention. Further, the implementation of behavioral platforms assist in building reputation, transferring information, learning, satisfaction surveys and more, through an unique and dynamic user experience.

Many companies have already begun integrating the elements of gamification so as to enhance the experience of clients, employees, and marketing channels. The message is: We are here and we are fun to do business.

Gartner estimates that 70% of the 2000 leading companies worldwide will embrace gamification by 2015.

Register Here