StartUpOnomics TLV

Irrational Labs and Socialize invites you to take part in StartUpOnomics Israel, June 13-15 2014

StartupOnomics is the behavioral economics university for Startups: Two days and nights of engaging, interactive lectures and working sessions with the most renowned experts in behavioral economics today. We follow up the intensive weekend with check-in session that ensure the learning’s are long lasting. This intimate and intensive immersion in behavioral economics brings the new insights, research and minds from academia to the startup world.

Stratup Onomics Israel is an extension of the very successful Startup Onomics San Francisco produced by Prof Dan Ariely, Founder & Director of Irrational Labs and  The Center for Advanced Hindsight.

Enterpanures will walk away with a behavioral toolkit for their professional career, tangible experiment ideas to take back to their companies and much more insight on how and why we do the things we do.

Friday – Sunday | June 13 – 15| Royal Beach, Tel Aviv

Apply HERE by April 14




Professor, Dan Ariely one of the top behavioral economists in the world will lead the program Dan Ariely,  James B. Duke Professor of Psychology and Behavioral Economics.An Israeli American professor of psychology and behavioral economics. He teaches at Duke University and is the founder of The Center for Advanced Hindsight. Ariely’s talks on TED have been watched 8.3 million (!!!) times. He is the author of  three New York Times Bestsellers: ‘Predictably Irrational: The Hidden Forces that Shape Our Decisions’ and ‘The Upside of Irrationality: The Unexpected Ways We Defy Logic at Work and at Home.’  His newest book “The (Honest) Truth About Dishonesty: How We Lie To Everyone – Especially Ourselves” is starting a movement on truthfulness around the world.His research has been published in leading psychology, economics, and business journals, and has been featured occasionally in the popular press. He is a regular contributor to Marketplace on NPR<

StartUpOnomics Israel continue the Socialize tradition of bringing the very best startups together with VC’s and thought leaders from the industry at Socialize14: Top 5 Startups that will apply and are accepted will speak at Socialize14 annual summit.

We are looking for the most exciting and innovative and most provoking startup’s in the “Socialize of Things” space (Socialize theme) and in verticals of Health, Finanace, Environment, Education, Security and Big Data. Please apply only if you are in one of these verticals.

Unlocking human potential and the power of understanding people

Designing products and services that change behavior is something all startups must master to truly achieve their mission. Good news. There is a secret sauce. To change behavior we must first understand how our customers make decisions. At StartupOnomics we will unmask the powerful tricks that our minds play on us in order to understand our customers’ day to day decision-making. Only then can we really start to influence these decisions for the better.

The Hot Topics in the Program Includes

•Why small changes to an interface matter a lot •The role of emotions in getting people to act •The problems and opportunities with Self control •Getting people to do the right thing for the wrong reasons •The Psychology of money and payment strategies •How to motivate teams and organizations •Barriers, friction and habits •Creating standards for behavior by measuring what matters •Testing approaches and best practices for experimenting and learning

Dates for StatUpOnomics:

The sessions are in Hebrew and you must be able to make all of the times/dates listed.

  • Weekend Retreat: Friday – Sunday | June 13 2pm– June 15 6 pm| Royal Beach, Tel Aviv
  • Follow Up Session: Sunday, July 6| 6pm – 9pm |Google Campus TLV

Who Should Apply?

Founders or key employees of startups or thought leaders in growing companies that are working on game changing ideas and are committed to learning how to apply behavioral economics concepts in their work. Ideally, we would like to have 50 startups, 2 people from each company attend. We are interested in the most provoking startup’s in these verticals: Health, Finance, Environment, Education, Big Data and the ‘Social of things’. 


The Weekend Intensive retreat is located in Royal Beach Tel Aviv located on Herbert Samuel Street, on the boulevard that kisses the coastline, and in walking distance from all the food and hot spots of the city of  Tel Aviv. The hotel dominates the Tel Aviv coastline, with all of its rooms overlooking the blue of the Mediterranean Sea and the beautiful urban landscape of the city of Tel Aviv.


To cover costs of food and housing it is 1,830 NIS +VAT per person. Entrepreneurs will be asked to pay after they are accepted.

What will the entrepreneurs walk away with?

At StartUpOnomics, you start to understand human complex behaviors and then spend time applying the concepts to their own company. 

Irrational Labs 6 behavior workbooks

We’ve taken Dan Ariely and Irrational Labs’s insights on human behavior and packaged them up for companies to use in their daily work. You’ll walk away with six workbooks that provide academic and software examples of behavioral economics in practice, thoughtful exercises and a concrete plan to roll out this new information to their companies.

A plan to improve (and speed up) your current development process

How much time do you spend today worrying about how customers will react to your product? The toolkit you’ll gain at StartupOnomics will dramatically increase your confidence in making product decisions. Applying behavioral economics to the design of your service, product or team structure usually won’t take tons of development. It usually won’t take advertising dollars. But it can change behavior.

Understanding of how your customers think about spending their money

We’ll uncover how users’ percieve value in your product and start to think about how you can improve it.

Knowledge on how to motivate your users to take action

You’ll learn tools to change your user’s behavior and help them make better decisions.

Tips and tricks to amplify (or kill) employee energy and motivation

You can’t do the Startup thing alone. We’ll review specific ways for you to empower others to get on board with your vision. 

Recommended methods for observation and experiments

We’ll design practical experiments you can actually apply to your specific business. It’s your job as a startup to understand your user’s behavior and more importantly understand the implications of this behavior to their bottom line. StartUp-Onomics is a crash course in doing this. For more details about the program and sponsorship please contact with Keren Litani  054-4446803


If you must cancel for any reason, you must notify us in writing by May 13, 2014. For a refund processing fee. Cancellations must be in writing, by email. Cancellations within 30 days of the event are non-refundable, thus confirmed, and paid attendees who do not attend or who cancel after the deadline are liable for the entire fee.
Friday– Sunday| June 13 – 15 | Royal Beach, Tel Aviv

Apply HERE by April 14


Couldn’t Make it to the weekend Retreat? You can still join us for a Sunset Cocktail Reception!

StartUpOnomics Israel continue the Socialize tradition of bringing business entrepreneurs together with VC’s and the business community for an Irrational Evening on Wednesday, June 11 . The event will be open to participants of StartUpOnomics IL, sponsors, and their guests.

Space is limited. Only pre-registered entrepreneurs will be admitted.
Wednesday| June 11 |18:00-23:00 | JVP Media Quarter | Jerusalem

Register HERE  



‘Na Lagaat’ Center

Retsif ha-Aliya ha-Shniya St
Tel Aviv